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The NHL took over ownership in 2009 though so things were already rocky before then, and they haven’t been much better since.I think it’s more the on ice product in their case. Phoenix is a fun city with a lot to do. When the Coyotes were playing well 2011-2015ish, they were getting attendance and the fan base was pretty intense. They fell off fast after the conference finals loss and haven’t been able to recover