On paper, there's clear segmentation. Apex Pro's look very much like you'd expect. Paradym and Smoke look slightly different. The lofts on these though tell the tale.One thing they wanted to hit on was a clear product order…which I’m sure you heard about. So tell me your thoughts on how the segmentation goes from Apex Pro - Paradym - Ai Smoke.
I expected Smoke to look bulkier but it really doesn’t to my eye and is quite impressive.
7 irons
Apex Pro - 33
Paradym - 29
Smoke - 28
There's a natural progression from 7 up through the longer irons (though the 9 down seem to be the same lofts between Smoke and Paradym and the 8 is awfully close)
The Smoke is slightly longer than Paradym and a little more forgiving. The Smoke's face benefits from the Callaway "Swing Code" that @Jman was alluding to in the article - 250k swings by real players. That's a huge departure from the prior testing by Callaway - instead of using robots, using real human swings with all the slight differences swing to swing instead of a lab repeatable swing of a robot. That changed the face quite a bit to help maintain distance, ball speeds, and improve dispersion. That's the other area of difference the Smoke irons have over the Paradyms and the Pros - the dispersion that mid to higher handicaps will see, it will provide a lot more consistency.