- Staff
- #1
Going back to its creation in 2000, but even more so since its parent company’s consolidation with Srixon and Cleveland Golf, XXIO has had a luxury not often seen in the golf equipment industry. They’ve been able to focus solely on one type of customer: The “moderate” swing speed player. The advantage this provides is palpable. With a single point of focus, the company’s engineers and marketing teams can narrowly devote all their resources in one direction. In addition, with each successive release they can learn what is working and what isn’t, refining their products in even greater detail. THP did a brand story on XXIO in 2022, and it did a great job at shedding light on this sometimes-mysterious company.
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