Columbia launches new technology OMNI FREEZE ZERO

[uman]

This product line was very recently launched by Columbia, it will be available in many products like polos, crew necks, hats, foot wear, under wear etc. Sounds awesome for those in hot climates. Omni Freeze Zero technology products, according to the release announcement I read launched in mid April. Sweat induced cooling is accomplished when sweat reacts with hundreds of tiny blue rings placed in the material and the reaction then significantly lowers the temperature of the product worn (shirt, hat, briefs etc.)

Sounds like something that would really be attractive to golfers, it would not take much marketing to sell lots of these products.

 

[Jeanthemachine]

THP'ers should test these products

 

[SeeMoreGuy]

Interesting product. Someone else can test the briefs.